Released on: June 24, 2008, 9:41 am

Press Release Author: Truth In Aging

Industry: Consumer Services

Press Release Summary: New blog site offers honest, unbiased reporting on anti-aging
skin and hair care, beauty products, and appearance-enhancing treatments

Press Release Body: NEW YORK, NY -- Accord Media, an independent online publisher,
established by publishing industry veteran Marta Wöhrle, today announced the launch
of Truth In Aging (http://www.truthinaging.com), a blog dedicated to honest,
unbiased reporting on the beauty and grooming industry. Amidst a maturing boomer
population, increased consumer demand for effective anti-aging solutions, and a
rapidly expanding beauty and grooming product marketplace, the blog comes at a
critical time for consumers.

"So many of us are sorting through confusing and misleading claims and aisle after
aisle of products that promise to combat the physical effects of aging," states
Wöhrle, "only to find that many such promises - and shortly our wallets - are
empty."

Wöhrle's blog reveals the results of real-life anti-aging product and treatment
trials and tribulations, reporting in detail about the resulting visible effects,
product ingredients, and supporting 3rd party scientific findings. Spanning the full
spectrum of health and beauty, Wöhrle's team personally tests hair care, skin care,
body care, cosmetics, cosmeceuticals, salon and spa treatments, and other health
trend items. According to a recent report by Global Industry Analysts, the world
market for anti-aging products will reach U.S. $115.5 billion by 2010 - but that
doesn't mean consumers know where to spend their money.

"You practically need a degree in chemistry to read the label on a bottle of
moisturizer these days," explains Wöhrle. "This blog is an effort to siphon out what
really works and why, and deliver that honest truth to the consumer."


About Truth In Aging
Truth In Aging (http://www.truthinaging.com) is dedicated to providing truthful and
unbiased guidance to consumers seeking anti-aging results through skin care, hair
care, health and beauty products, and salon and clinical treatments. Launched in
Beta in 2008, the blog is a property of Accord Media, an independent online
publisher founded by industry veteran Marta Wöhrle.


Media Contact
Jessie Kernan
Kernanjl@yahoo.com
714-791-0228

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Web Site: http://www.truthinaging.com

Contact Details: Jessica Kernan
188 Avenue of the Americas #5FS
New York, NY 10013
kernanjl@yahoo.com
714-791-0228